Encourage a Switch to Equal Exchange
You believe in paying fair prices to the farmers who produce your food. You support organic agriculture and sustainability. You want to contribute to an independent and transparent food system, but how do you get others to understand the issues and take action towards food justice?
Introduce the idea to your group
Hear from program organizer CJ Clapp, 3 mins
You can plan a short presentation using a combination of talking points and videos. If a presentation sounds too formal, just have a conversation with someone who is a decision-maker in your group or send them some of the info below in an email while explaining why fair trade is important to you.
And having some Equal Exchange coffee or chocolate on hand for folks to taste might help them experience how delicious they are while they learn about the mission behind them.
Read stories from other fair trade program organizers who champion the use of Equal Exchange products.
Brush up on your fair trade knowledge
Watch “The Fair Trade Story”, 5 mins
Share the Equal Exchange basics
Watch “Meet Equal Exchange”, 2 mins
Show the impact on farmers
Watch “Fair Trade Helps Communities”, 2 mins
Hear from a small-scale coffee farmer, 3 mins
Watch “Fair Trade Helps Families”, 2 mins
Why switch your coffee?
Read “Why Switch to Fair Trade, Organic Coffee?
Read “Choosing Coffee to Serve Your Group”
Watch “Our Coffee Roaster & Quality Lab”, 3 mins
What about chocolate?
Supply chain infographic: “Where does your chocolate come from”
Watch “Why Fair Trade Chocolate Matters”, 2 mins
Big name chocolate companies like Nestle, Mars and Hershey’s were recently called out in a Washington Post story for unethical sourcing and child slave labor in the chocolate industry. Be sure you’re not supporting injustices you don’t believe in.
Questions? Call us at (774) 776-7366
